Social Media Masterclass
Phil Birss, Managing Director, Elephant Digital Ltd
Phil is a leading social media specialist and speaker with over 15 years’ experience across a range of industry sectors and marketing disciplines.
Phil has an extensive social media background having delivered campaigns both client-side in senior marketing and strategy roles, and agency-side in account management and project-based roles. Phil is a regular speaker at events across the UK and has been leading training sessions on social media for 10 years.
On this half-day, intensive masterclass you will learn the practical steps to take to create a social media strategy that that will generate new business leads and build brand awareness.
This course has been created specifically for Dentists and Practice Managers.
This session is aimed at anyone with a beginner to intermediate level knowledge of social media, but includes advanced techniques and strategies for the more experienced practitioner.
Our social media expert, Phil Birss will cover the following and much more:
- How to generate sales from social media
- How to raise brand awareness using social media
- How to write a social media strategy
- What your social media profiles must include
- Tools that will enhance your social media campaign
- Strengths and weaknesses of each social media channel
- How to integrate social media in to your marketing strategy
- How to deal with social media PR incidents
Why invest in your knowledge of Social Media?
Social Media is constantly developing and changing. Today, your customers expect you to be present and active on social media channels.
It marks your business as relevant and trustworthy. Being on social media makes it easier for your customers to know, like and trust you.
With such compelling reasons to use social media, it can be daunting if you don’t feel up to speed on what social media can do, and how to make the most of its enormous potential.
Most businesses now accept that there is credible business need to create and implement a social media campaign.